Reuniones de negocios y presentaciones comerciales

Introduction and objectives

1. Visiting clients and international suppliers

1.1. Polite forms of address

1.2. Formal and informal greetings

1.3. Introductions and farewells

1.4. Social etiquette

2. Knowing and describing your products correctly

2.1. English adjectives

2.2. Comparison with -er/-est

2.3. Irregular adjectives

3. Discursive strategies: intonation and pausing

3.1. What is intonation?

3.2. Falling intonation

3.3. Wh-questions

3.4. Rising intonation

3.5. Falling or rising intonation

4. Commercial presentations

4.1. Introduction

4.2. Recommendations

4.3. Steps to make a sales presentation

4.4. Key components

4.4.1. Context

4.4.2. Presenter

4.4.3. Message

4.4.4. Reaction, method and impediments

4.5. Preparing a presentation

4.6. Strategies for a successful presentation

4.7. Case study: Iberian Business Furniture

4.7.1. The presenter

4.7.2. Company’s mission

4.7.3. Ergonomics in design

4.7.4. Our product line

4.7.5. Business in the European market

4.7.6. Summation – Questions and answers